Alpenfarma is more than just a pharmacy—it’s a wellness destination nestled in the high altitudes of Alpe di Siusi in South Tyrol, where tradition, science, and nature converge.

At Alpenfarma, our story begins with the vision of Dr. Rocco Triani, pharmacist and founder of renowned pharmacies in Bolzano & Trento. Together with Dr. Vittoria Triani, pharmacist and current director, we brought this vision to life by opening an eco-friendly para-pharmacy at 1,820 meters above sea level.

We blend expertise with innovation, offering not only personalized pharmacy services but also our very own line of high-quality, alpine-inspired skincare products. We carefully craft our products using locally sourced, sustainable, and ethical ingredients, ensuring each formulation nurtures your skin while honoring the purity of our alpine origins.

Dr. Rocco Triani,CEO & Founder Alpenfarma

It’s not just about reaching higher; it’s about connecting deeply with the essence of nature and our heritage of the Alps.

Dr. Vittoria TrianiDirector Alpenfarma Pharmacy

Our mission is to bring exceptional care to each individual, as a true pharmacy should, with expert advice and a personal touch.

Whether you visit us in person or experience our Alpenfarma line at home, we are committed to more than just skincare. We nurture your health and well-being with products that respect both your skin and the environment we cherish.